It’s essential to create trust in your target market if you want them to purchase your products and services. Now, this is easy when the customer has already bought from you in the past, but what about those people that have never purchased anything from you?
Rather than simply talk about how great your own business is, you’re best strategy is to publish real testimonials so people can see what other users of your product have to say.
Using testimonials that bring you more sales and leads isn’t hard, but it does involve following a certain strategy, and the following three tips will guide you in the right direction.
Try using only those type of testimonials that actually fit or prove your campaign’s point, so that it becomes easier for the prospect to rely on your customers as well as rely on you.
For example, if your programming course focuses on PHP programming, then insert those testimonials that refer to solutions related to that language, etc, not those that talk about the overall teaching method or about other areas that aren’t directly related. So when you ask people for testimonials, encourage them to stay on topic.
Do not seem too self centered when you publish your testimonials. In other words, if your customer uses the names of other products or services, or compares your product to them, don’t omit this information.
Sometimes your customers may mention another product which worked for them along with your product, and they may mention it. Let your testimonials remain as unbiased as possible. This is because the more real it is, the more responses it will get. Your intention is to get the best feedback that you can from your clients and then keep them intact.
Avoid having testimonials that include hyperlinks to the website of the customer who wrote it. You don’t want to create the suspicion that your testimonials are written so that people can promote their websites, so it’s best to only mention the name of the person’s site and not a hyperlink.
It’s more appropriate to only use the site’s name with a testimonial, as anyone who wants to go to the person’s website can find it easily enough through a search engine.
Also, if you feel that some of the testimonials don’t require to have much info apart from the name, go ahead and do it. It’s really best if you use a few different approaches for the testimonials you publish to make them look more distinct from each other. All in all, this article describes how critical it that testimonials are presented properly.
Do not skimp out and fake your testimonials. But use what this article has described. Make them have as much realism as possible. The openness that you and your prospects have now is what will form the kind of relationship that will develop when they are customers. So the more effort you put into helping them reach a buying decision, the better it is.
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