Ensuring that you get a lot of repeat traffic is vital to internet marketing because it means you won’t have to spend as much time on traffic generation, freeing you up to work on the core of your business.
The best way to go about this is to create a blog or a news site pertinent to your niche or even a static information site so you can update your audience regularly. However, in order to update your visitors and let them know of any new changes, you’ll need a medium such as an RSS feed, where people can subscribe and stay updated.
Creating an RSS feed is not a big deal, because nowadays most of the blogs have it in-built. The issue, though, is with building your list of subscribers.
An important component to successfully building a list of RSS feed subscribers is highly dependent on providing highly targeted content. Providing content that is pertinent to your niche, no matter what it is, is vital.
If you want to avoid the risk of losing potential subscribers, this is the easiest way to do it. You can’t have your content all over the place and expect people to opt-in to your feed.
The more targeted the information you provide is, the higher the chances of seeing positive results.
In order to drive subscriptions to your feed, you should use out of the box techniques, such as creating a specialized landing page where you drive targeted traffic and convert visitors into subscribers. Other than that you need to concentrate on advertising your feed in as many ways as you can and not rely solely on organic traffic.
If you’re creating a dedicated landing page for this purpose then make sure this page converts and delivers results. Your site will get more and more repeat traffic over the long-term as your list of RSS feed subscribers grows.
Internet marketers have always used bonuses to get viewers to subscribe to their email list.
Why not utilize the same plan to get people to subscribe to your RSS feed? You can give then a related incentive that will be very useful to them. Also, at the same time, you can work as bait to attract the right kind of audience. Simply put, you are giving something good to get feed subscribers.
In summary, how effectively you leverage RSS to get traffic to your site completely depends on the kind of efforts you’re putting into gain new subscribers. Ensure that you leave no stones unturned when promoting your RSS feed among your visitors.
If possible, try including your RSS link in your email signature and other places where you know your target market enjoys spending time.
Using these methods will allow you to grow your website’s traffic as well as building a large list of RSS feed subscribers.