Creating a high converting landing page is all about taking the right step at the right time. The only way to increase your conversion rates is to optimize through testing. Our impression is that people do their best to build a landing page, and then they simply hope for the best.
What you test on your own landing pages is determined by what you have put on it. In the following article we shall be looking into three unique landing page optimization tips that will help you boost your conversion rate in no time.
As you begin writing copy for you landing page keep in mind that most prospects are emotional actors or buyers they need a reason to react to your page. Most people don’t buy because they need an item they buy because something has made them want it.
You have to make them want to buy your product for whatever reason. Tell them a short story or focus on the benefits of the product and show them what the benefits are for them if they act now.
Think outside of your norms and you’ll reach more prospects. Your conversion rate depends on how easy you make it for your prospect to take action. The best way to go about doing this is to keep things relatively easy to follow and understand for everyone.
Make sure you do not have anything that does not need to be there, and only have what needs to be there and no more.
Always avoid hype as much as possible because people online have really seen enough of it. Remember to keep it very simple, and only ask for the email address and maybe the name if you want to.
Last but not the least; don’t hide away your call to action or make it difficult for your visitors to find it. If you really want your visitors to act on what you’re saying then make sure your call to action is loud and clear.
The danger of ignoring or forgetting to include a strong call to action is that people will not be motivated enough to take action for your offer. We have seen all kinds of calls to action, so maybe you should test different copy for yours. It has been shown many times that people need to be told what to do in sales copy and other copy.
In conclusion we’ve given you the tools you need to optimize your site to yield better results. Don’t make the mistake many new internet marketers make by not valuing your landing page enough. If you make that mistake your sales and profits are what will suffer. So get started, tweak your landing page with the above tips and you’ll see the return on your investment.
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