Internet marketing is a vast field where your focus is usually on delivering the best value to your prospects and customers. Regardless of the rise in popularity of social networking sites, like Facebook and Twitter, email is still a highly effective tool for communicating with your prospects and subscribers.
Yet you will need to focus on your email deliverability rate. Even if you created a brilliant email marketing campaign, it would do you no good if your emails don’t get delivered. This article will look at some effective tips to help improve your email deliverability rates.
It makes sense to use a professional email service provider if you’re looking for good results. A professional service provider will help you find ways to get the most out of your email marketing campaigns. There is a fee payable for this kind of service, but the results will speak for themselves.
Doing this will mean you’re outsourcing the colossal task of managing your email marketing campaigns for your online business. This will free up your time so you’re able to work on other parts of your business.
Besides, the bigger service providers strive to build relationships with major ISPs to guarantee that your emails aren’t being blocked and that they are being delivered. Popular services in this area are iContact, Aweber and Constant Contact.
HTML emails are known to get a higher response rate but at the same time they can be mistaken for spam, which is why you should focus on sending out both versions of email, text and HTML.
You will have a better chance of your emails getting to subscribers who really want them without being thrown into their spam folders. You can also have your HTML email on a page, and provide the link to it in your email. This is a safer way to deal with the problem and works all the time.
Finally, segment your emails so that they are not very general in scope. If you have two lists of prospects, send out two different emails based upon the targeted subject. What you are basically accomplishing is not getting caught in the spam filters since your emails are targeted.
You want the emails to be very targeted to the lists so that they will not get caught in the spam trap and will be delivered to the recipients. You can segment your emails like this and use them to your benefit during your campaigns.
Get your emails read with the tips we’ve given you here. Although there are many other variables to consider we’ve given you a pretty good jump start with the above information. If you use the above precautions you are sure to succeed.
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